ITEM Product Kyiv 2019

Customer Development:
from first steps to key process
07June 2019
Why does your company need Customer Development?
You create products for Europian or American markets?

Due to the trend of product development for foreign markets it is vital to understand our prospects and current users
Marketing studies don't give expected results?

Marketing researches and reports on markets don't give the answer to the question "so, what shall we do?"
You spend hige amount of money for development?

Practice shows that after 2-3 interviews many features lose their importance, and some ideas seem even strange
ITEM Product Kyiv - the first conference
in Ukraine about Customer Development
First in Ukraine Etienne Garbugli - the author of Lean B2B: Build Products Businesses Want
6 speakers with unique experience
Deep Dive - cutting-edge Customer Development techiques in practice
Professional networking in the midst of Product Managers and owners of IT companies
Practice to interview end users based on your own projects

New faces, facts only, examples from own products, practical experience you can implement on your own projects
At the conference you'll learn
How Customer Development processes save your energy and money
How to interview end users and where to find these users. Especially if you work on product for foreign markets
How end users' interview help sell product or feature. Even if you haven't created anything yet
How to understand what information is missing and where you can get it. And how to know the difference between facts and fantasies
Why any new product should be started with Customer Development
How to implement Customer Development in your company's processes
All these issues we will discuss for: different product types (B2B and B2C), markets (local and global), distribution (offline and online), sizes (from small to mass market) and at different stages (from startup to corporation). And all these issues just within a day.

Etienne Garbugli
Author of the bestseller "Lean B2B: Build products Businesses want"
Topic: How to build products businesses want
Lead Product Manager at PandaDoc
Topic: How to hold 30 interviews a week and not to suffer
Head of Product at YouTeam, b2b-marketplace for hiring teams of software developers
Topic: How to turn interview into sales channel
Co-founder of Growth Marketing Stage and Raply
Topic: Researching your customers without meeting them. Do's and Dont's
Daria Nepriakhina
Founder at IdeaHacker Network
Topic: Customer Development and how to approach it for New vs. Existing Products
Pricing Solutions Architect at Competera
Topic: Know your Customer: what offline corporations can teach startups as for searching for insights
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till 19th April
from 18th May till 04th June
from 05th till 07th June
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The full ticket price is $300.
Early booking discounts are active
100% money back guarantee till May 24th
till April 19th
from May 18th till June 04th
Full price
from June 05th till June 07th
6Z, Vatslava Havela Blvd

open in Google Maps
General financial partner
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