FRED WILLIAMS
Certified Agile Trainer from Czechia
You are not the customer
November 2015 Global Scrum Gathering. Fred was selected by the attendees as a lightening speaker, addressing the final assembly. You are not the customer…instead of making what you want for yourself, consider what they want for themselves. Let's welcome social scientists into our world, and learn from people like mom so we can develop empathy and deliver enduring value.