3 reasons why to attend Product Startegies & Plans?
Where to find the ultimate truth?
Some books say "create strategies, stick to them, and keep the focus". Others say "change and be agile". And the rest of them raise the idea, that strategies belong to big corporations and most companies don't need them at all. So, who should we trust?
How to create your successful strategy?
Every product manager heard from owners, CEO, Development and Design teams one simple request: "We need a product strategy". But after starting to work on it, product managers get either a fanfare like "to change world for the best" or a number "10М users within 2 years". But neither of the results really comply with CEO's or team's requests.
Must-know content for Senior positions in the product world
If you dream to get a senior position in the product world, you just must know how creat and implement product strategies. Not sure if you do it right? Then forget about positions such as Senior Product Manager, CPO or VP of Product!
At the conference you will learn
What is strategy? What goals does it help to achieve?
How should the startegy look like? What document /artifact has to describe it? How to write, update and review strategy. Different approaches to change it.
How to make plans based on strategy?
Examples when strategy helped and harmed in the organization's life-cycle
Does your product need a strategy?
Strategy metrics. Do we really need them?
Roadmaps: the best practices how to make them compelling and "alive"
How to describe everything in the roadmap? Why is it worth checking with it?
How to localize your strategy for new markets?
Should you share your strategy / roadmap with end users?
Apurve Gupta — Senior Product Manager at Booking.com. He's coming to Ukraine for the first time at ITEM team's invitation to share his experience with our product community.
Apurve is leading the product for BookingLokal.com - a Booking.com project created for developing markets. He runs teams in three regions and is in charge of product development strategy and vision at his department.
The speaker will talk about "Localisation of Strategy!" This talk is a story about how a team of 5 (from different countries) based out of Amsterdam built and launched a new product for the Indonesia market. This differs from a typical team at a big company because this was set up like a startup under constant pressure to perform or perish. It covers how the strategy for this product evolved over time and lays down certain Do's and Don'ts when you are planning to enter a new and unknown market.
Jonathan Smithers is a speaker at Product Strategies and Plans conference
Jonathan takes the position of Head of European Product at TransferWise, a company that built an on-line system of international money tranfers. TransferWise was established in 2010, and today the amount of its financial operations makes more than $5 bn monthly.
On the example of his own experience Jonathan will tell about the turbulent period of growth and development. His topic is: "$5m to $5b: Lessons learned in scaling a global product".
Alex Yemelianov - speaker at the Product Strategies & Plans conference.
Today Alex is the CPO at biotech start-up Bioniq.
Our speaker has 8 years of experience working with technological products at startups and big compamies. He used to be the Product Manager at Badoo and MacPaw. Alex is the author of Product Management Digest on DOU as well.
Alex's topic is "Product Strategies at big products and start-ups":
How product prioritization differs in a mature product from prioritization in start-up
Distictions among product roadmaps.
How to find balance bitween strategy and tactics
Head of R&D at Kyivstar
Choose your ticket
10% OFF ordering 2 tickets*; 15% OFF ordering 3 tickets* (*in one bill)
Any event of Product Spring 2020
Product Strategies & Plans - $250
Customer Retention or Product Management Frameworks Battle - $250