Who choose speakers of ITEM?
Fred Williams
Founder, Williams Technical Ch.Republic
Fred is a specialist in the implementation of Agile in large companies. He deals with three topics: collection of requirements, documentation and sabotage of projects. He worked in such European IT companies as Zoom Technical, IDC, Kit Digital, Sitronics Telecoms Solutions.

For the last 16 years he has been conducting his own consulting practice of Technical Williams and training, teaching managers to properly maintain documentation and implement Agile. Advises companies in Germany, Sweden and Central Europe.
Short Talk
ITEM:
What is the hardest part of Project and Product Management?
Fred Williams:
Understanding our customers. Engineers are trained to avoid empathy, using only logic. Then we ask them to design solutions for illogical, emotional, everyday people who don't often enjoy learning or experimenting. Without much empathy, it's obvious engineer resort to making toys and tools for themselves. Project managers focus on delivering functionality, rarely stopping to question whether this is what the customers actually want or need. So there's tremendous waste in the system, so much pain and pressure to deliver useless junk. I wish we'd all stop working so damned hard making such stupid things, and spend our energies making stuff that makes more sense.
ITEM:
What difficult experience has taught you the most about your job?
Fred Williams:
Hard work is NOT the key to success. Stop trying to be perfect, and get to know when something is "good enough
ITEM:
In the world of IT, where do you see Ukraine?
Fred Williams:
I see Ukraine in the wrong place now. Arrogant executives in sleek foreign offices use talented Ukrainians as cheap labor to be hired and fired, used up, told what to do, restrained from creatively solving problems. I want to help move Ukraine into a place where the world recognizes the talents, insights, and unique abilities available here.
ITEM:
Why do you support ITEM conference and help with program and content of this event?
Fred Williams:
ITEM is important because it brings together a lot of people from a diverse background to talk about what we are doing in the world of technology, not just in Ukraine but around the world. It's an opportunity to meet smart people, talk about interesting and difficult topics. Unlike some conferences, there's not a lot of cheer-leading or marketing bullshit. It's more honest than those conferences where everyone pretends to be the greatest. With ITEM, you hear about reality, learn about problems, instead of pseudo-technical fairy tales.