Customer retention at big corporations and start-ups. What customers should you retain? Definition of all aspects of brand-customer interaction and ananlysis of causes for customer loss.
Design and implementation of strategies. What strategies work and how they differ for B2B and B2C companies?
Customer data analysis and tracking. What metrics to use?
What changes does your content-marketing require?
Customer retention as a source of feedback about your product. Right questions to customers that come back to you. What's wrong with your support-customer communication? What practices can and should be used by your sales?
New ideas generation based on loyal customers' feedback. Why are brand-evangelists so important and how to build your own community?
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