Olena Zanichkovska, 15+ Y Business Developer in IT
✒︎ $1 Mln Contracts Closure ✒︎ 40+ contracts conducted ✒︎ PhD in Management
Seasoned specialist in IT-industry with more than 11 years of experience in project, program, account management, as well as business development. ex-Head of ELEKS Digital and BDD at Perfectial. Trainer. Speaker.
Marketing in IT - hidden potential of the growth
What we know and what we don't know about marketing?
Why we use only limited set of tools?
Do we have to benchmark the experience from the other industries in marketing?