Zuzi Sochova
Agile & Enterprise Coach
Zuzi has been working with Agile methodology since 2005 when she was working in the USA in a huge medical manufacturer Medtronic. Clients: DHL, Tesсo, Autodesk, T-Mobile, Rockwell Automatation and 20+ customers.
Zuzi Sochova: "Agile is mindset. Until you live it yourself, you can't really implement it."
Today we speak with bright girl, Agile & Enterprise Coach, Certified Scrum Trainer, the author of The Great ScrumMaster Book and the Scrum Alliance member Zuzi Sochova.

On ITEM 2017 Zuzi will speak in Processes & Projects stream.
ITEM: Why did you decide to publish you book? What are the key knowledge mentioned in the book have not been written on other books of other authors before?
SC: Teaching and coaching many ScrumMasters, I felt they are all coming to me with the same misunderstanding of Scrum and ScrumMaster role. They've been too focused on their teams, Scrum process and Agile practices. Many felt ScrumMaster is just a team assistant who shall remove impediments so they can work. Most felt that ScrumMaster is not any fulltime job. I thought I have to do something to change it. Therefore, I come up with the #ScrumMasterWay concept (http://scrummasterway.com) and wrote book about it. The great ScrumMasters shall work at three levels of the #ScrumMasterWay concept – My team, Relationships, and Entire System. At first, they help team to be great, then they focus on the product eco-system and finally to the organization as whole. Only then the Agile transformation can be fully successful and Scrum will leverage its full potential. See the short video https://youtu.be/fgvj3XSetzA

ITEM: At LinkedIn we have read warm feedbacks about transformation of big waterfall companies into Agile. What are the main difficulties on this way of transformation? Is it possible for these companies still to follow all big standards using Agile?
SC: Agile is mindset. Until you live it yourself, you can't really implement it. Therefore, so many organizations are failing. They implement it as another process - try few practices, create new roles, introduce new artefacts and they are done. Despite on the size, business or context, Agile and Scrum can bring you significant value. It doesn't make it simple change though, so make sure you have a good reason for the change. Agile is not a destination, but currently it's the best way to achieve your organizational goals. Don't change anything just because everyone around you is changing.
Agile brings transparency which creates better traceability, it simplifies process so it's easier to check if we are at the right track. In any regulated environment, I've been involved through my career, Agile was appreciated by auditors as higher quality standard.

ITEM: What did you hear about Ukrainian software engineers and companies? Do you have experience of cooperation with Ukrainians?
SC: Similarly, to the other Eastern Europeans countries Ukraine can gain from an advantage of good technical education and high-quality education system in general. My limited experience with one outsourcing company was very positive.

ITEM: Why did you decide to make your conference in Czech? What is the key target audience of your event?
SC: We organize annual Agile Prague Conference (http://agileprague.com) already for 7th year this fall. The reason to start was little Agile experience in the Czech Republic, so one day we decided to change it and bring the top Agilists to Prague every year. Together with the top speakers we always give opportunity to share experiences to several local Agile organizations. We try to keep Agile Prague Conference focused on networking so we keep the cap of 350 people. You can meet enthusiastic Agilists, coaches, ScrumMasters, Product Owners, developers, testers and also managers and leaders. Some are very new to Agile, others were around Agile for years already. Every year we attract more international attendees, which gets us closer to become the top European Agile conference.